![]() ![]() Adding this to one of our sales pages increased conversions from 7% to 11% (57% increase!)… since then, we've been adding it to ALL of our sales pages!. ![]() Fast Action Bonus: A bonus for those that purchase right away.Copy & Bullets: Tell the visitor what they need to know to make an informed decision.Testimonials: Nothing like a little social proof to make people feel comfortable.Product Image(s)/Video: You must show people what they're about to purchase… right?!.Headline & Sub-Headline: Two critically important elements that pull people into your offer.Let's breakdown the elements of this sales page: The Sales Page DesignĬlick Here To Checkout A Live Version Of This Page Your #1 goal is to ensure people are buying your front-end offer. Remember, it doesn't matter how amazing the rest of your funnel is if people aren't getting past this first page. Of course, those are just rules of thumb and you could try more expensive products.Īnother note you may need to take a loss on this first product… assuming you make it up with your OTOs/Downsells and/or in the long run. Cold traffic (people who have no clue who you are): try and stay under $10.Warm traffic (people who know who you are, past customers, etc): try and stay under $50.You need to sell something so unbelievably amazing that people can't help but whip out their credit cards and buy it!īeyond offering something people actually want, price is likely the second biggest factor in having a successful front-end product… If the product on this page doesn't sell… it doesn't matter how cool the rest of your funnel is, no one will ever see it. Speaking of offer… what should you offer on this page? The first page of the funnel is the “Sales Page” and it's the page that tells your visitors about your offer. Now, let's break down the individual pages… Sales Page ![]() Within a few minutes, they're through your sales funnel and have hopefully picked up an OTO or two and increased their average order size!
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